Kolonna

Kolonna is one of Latvia's oldest beauty brands. I refreshed it while keeping three decades of heritage intact. The owner had a background in opera and that classical influence needed to come through in the refresh, using elements like columns, arches and Greek and Roman references. I explored a few directions before landing on the details that were right. The brief was to refresh the brand without losing the recognition it had built over 30 years, so the constraint was real: nothing too different, nothing that felt unfamiliar to existing clients. Kolonna means "column" in Latvian, which made the connection to that history feel natural.