Laberinto

Laberinto is a concept for coffee shops aimed at international tourists visiting Costa Rica, people who care about good coffee, located near the places they normally go. Back in 2019, most Costa Rican coffee brands looked outdated, and I wanted to create something that matched how genuinely good the coffee actually is. I explored a few directions before landing on Costa Rica's coffee- growing regions as the organizing idea. Each region has its own landscape and flavor, so I gave each one its own system. Self-directed, part of my Master's thesis, not a client project.